Reasons for a Rise in Organic Food Demand Around the World

Market growth trends for organic foods

Following the epidemic in 2020, India saw a paradigm shift, with consumers beginning to buy more organic commodities as a preventative health measure. This shift in mindset is expected to continue to fuel the organic food market’s future growth. In fact, the organic food and beverage industry, particularly in fruit and vegetables, has expanded globally.

The organic food market is dominated by fruits and vegetables, followed by bread, cereals, milk, and meat. Fresh fruit grown organically is also a market leader in international trade. While industrialized countries dominate the production and sale of organic foods and products, emerging countries have begun to manufacture and export organic foods and products. India is the world’s leading exporter of organic tea, basmati rice, and cotton. Organic veggies are another area where India can find a demand in the export market.

Fruits and vegetables are grown organically

Organic fruit and vegetable consumption is expected to continue through 2026, according to the prediction. Because of their great nutritional value, organic fruits and vegetables are in high demand in both the domestic and international markets. Vitamins, minerals, fiber, carbs, and calcium are abundant in fruits and vegetables. Furthermore, tests have revealed that when organically grown fruit and vegetables were tasted, they tasted better. Other research suggests that organic foods contain more antioxidants than conventionally grown foods, making them better for health, including cancer prevention.

There are several other factors that contribute to demand.

In the last decade, people have become increasingly aware of organic foods’ various benefits, such as the following:

Fitness, health, and happiness: 

One of the biggest reasons to eat organic food is that it is free of hazardous chemicals and contaminants, which can cause cancer and other significant medical problems. Organic food has also begun to be recognized by consumers as a source of increased vitality and fitness. People with sensitivities to certain foods, chemicals, or preservatives find that their symptoms improve or disappear when they eat only organic foods.

Pesticides’ negative impacts include:

Several man-made pesticides are employed to improve agricultural output, resulting in water table depletion and soil contamination. Organic farming is more environmentally friendly and sustainable since it does not use synthetic chemicals to harm the soil or water. Pesticide-free farming also implies that small animals and humans living close or working on farms are healthier.

Antibiotic usage:

Antibiotic use in cattle is resulting in a weakened immune response in humans. Organically grown animals are not given antibiotics, growth hormones, or animal by-products. The animals are also given more outdoor space to explore, which benefits their health.

Foodborne illness and food safety:

Organic food has grown in popularity around the world because it is produced in an agricultural system that does not utilize hazardous pesticides, synthetic fertilizers, or genetically modified organisms (GMOs). As a result, organic products are deemed to be of higher quality and beneficial for both health and the environment. Furthermore, the certification methods that organic food must undergo demonstrate that the food was grown and prepared according to the certification criteria.

Protection of the environment:

Organic farmers adhere to strict cultivation standards, which benefit the soil, water, and air. Natural farming practices also aid in the preservation of biodiversity and the natural balance of the ecosystem. Organic agriculture contributes to the fight against global warming since organically grown food is supplied locally, requiring less energy for transportation, resulting in lower carbon dioxide emissions. 

Organic foods also have other advantages

As consumers become more aware of the benefits of organic foods, demand for them rises in lockstep. Aside from that, organic foods are in high demand for a variety of reasons. 

  • have a lot of nutrients
  • even when preserved for prolonged periods of time have a strong biological quality
  • Because of their longer shelf life, they are better for processing and distribution
  • processing requires less energy
  • increased colour, smell, and taste organoleptic attributes
  • contain no pesticide, heavy metal, or hormone residues.

Spending on health by consumers

In recent years, Indian consumers have begun to place a greater emphasis on their health, as well as the nutritional content and quality of the food they consume. They have gradually begun to migrate towards organic food as a result of these concerns, despite the fact that organic foods are more expensive than conventional ones. This increased consumer knowledge is boosting the organic market, as customers are willing to spend more for organic products if they would benefit their health and wellness. Furthermore, in areas where consumers are aware of the safety and quality of organic products, the market is expanding because consumers are prepared to pay higher costs.